I am obsessed about productivity,
Which is why I’m constantly experimenting with workflows and tools to help me save time.
Ironically, this can be extremely time-consuming.
Which is why I’m sharing this with you so you can save time.
Step 1: Start with the problem
There’s never a better time than now to pursue your digital ambition.
Whether an idea turns into a project depends on one thing:
what problem does it solve.
Start by brainstorming a list of keywords based on the problem using Google Keyword Planner. Based on the search volume of those keywords, you can determine whether people are searching for a solution to the problem.
As I have a following on LinkedIn, I would reach out to my connections and ask about their experience with the problem. I learned how to ask better questions via these two books: The Mom Test and Ask.
I typically direct my connections to fill out their answers via an Airtable form. Doing this gives me the ability to create a database of all the answers.
Armed with these information, I then use Facebook Audience Insights to give me information about my potential customers. Information such as likes and behavior. This gives me useful insights when creating content that resonate with them.
Step 2: Build a minimum viable website
The next step involves creating a minimum viable website (“MVW”) to start building an audience.
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These are the parts that make up a MVW:
- CMS: WordPress is my go-to CMS
- Themes: I love the WordPress themes from Anders Norén.
- Landing page: Thrive Architect is a great visual page builder with many great templates
- Email marketing tool: MailerLite is the one I use because you get automation with the free plan
- Plugins: your MVW will need several plugins such as Tracking Code Manager (for Facebook Pixel), MailerLite, Stripe.
- Payment: I prefer Stripe over PayPal.
- Graphics: Canva is a great no code tool
- Pixel: a piece of code from Facebook to optimize your ads
- URL Shortener: I use BL.INK
Now, I am ready to start sharing content on social media to drive traffic to the MVW. The main aim here is to determine if my potential customers would be interested to take up my minimum viable product (“MVP”).
Step 3: Build a minimum viable audience using videos
I love videos. Making them, that is.
With that level of passion, I’ve become Asia’s first LinkedIn Video Evangelist. 😎
- Live streaming software: I use StreamYard (primarily on my computer) and Switcher Studio (on my iOS devices)
- Camera: with the release of EOS webcam utility by Canon, I now use my Canon 80D as my webcam
- Microphone: I mount the Blue Yeti (with a pop filter) on a boom stand
- Headphones: these ANC bluetooth headphones are the best
- Computer: I use the Surface Pro 7 (i7 with 16GB RAM and 256GB SSD)
- Second monitor: I use the Asus Portable Monitor as a second screen
- Music: the music you hear in my videos are either from Audiio or Epidemic Sound
Step 4: Repurposing videos into other formats and products
- Short form videos: edited using Final Cut Pro on a MacBook Pro (13-inch, 2020, Four Thunderbolt 3 ports) i5 with 32GB RAM and 1TB SSD
- Podcast: hosted with Transistor.fm and distributed via iTunes, Spotify, Google Podcast
- Articles: I publish an article based on the LIVE show on this website
- Books: the most popular content are turned into books
- Courses: some are turned into online courses
If you are new to this, I highly recommend learning the basics of building an audience.
Step 5: Build a minimum viable product
MVP is defined as, via Technopedia:
A minimum viable product is a development technique in which a new product or website is developed with sufficient features to satisfy early adopters.
With a Catalytic Course, I’m able to get my potential customers to try out my solution. It is also designed to help them get results.
I choose to be GREAT and use it as a framework for my daily routine. I keep a daily record of it using Airtable.
I start the day by reading the Bible and this book. This includes picking a verse and then allowing the verse to guide me through the day. I record this daily.
The only thing God wants from us is a relationship with Him. To me, relationship (with the people who matter) is what’s most essential to me. My aim is to build positive memories with my family. To build this, I record one positive memory every day.
The quality of your life is the quality of your feelings. As someone who is depressed, I’ve learned to recognize that my thoughts are not me. The daily routine of recording how I feel has allowed me to identify the recurring patterns that contribute to both my best and worst moments.
My achievements are based on the two criteria—income and impact. Reason being, I get into trouble every time I set a goal based on income alone. These days, I’m setting my goals based on impact first as the income part will take care of itself.
I use the OKR methodology to help me stay on track. With each objective, I keep to a minimal number of key results. To help me chunk the key results into projects, I first draw them into visual maps.
This Parable is central to my belief. My life’s purpose is to help others multiply their talents. I use this as a criterion to evaluate the worthiness of any projects. I’m learning to keep better documentation of all my projects using iA Writer (Android, iOS, MacOS, and Windows).
Currently, this book is helping me practice Stoicism.
I also believe talent is something you build up over time. Which is why reading is part of my daily routine. I’ve began to love the touch of a physical book, though most of my books are on the Kindle.
Send me a message if you have other suggestions or if you have something to recommend or pitch.
Buy me coffee?
If you purchase the tools above, I may get paid a fee for recommending it. It costs you nothing but it means something to me.
Or you can buy me a coffee too!
Last update: June 27, 2020