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What Can An Instructional Design Process Teach Us About Selling

Melvyn Tan
Melvyn Tan
1 min read

Robert Gagné proposed a series of events which follow a systematic instructional design process that share the behaviorist approach to learning, with a focus on the outcomes or behaviors of instruction or training

via Northern Illinois University

But can an instructional design process teach us about selling?

I’d say, yes.

While Gagné’s Nine Events of Instruction is used as a framework to design instructional content, I’d argue that the same nine events help shape the minds of the consumer.

via CourseArc

Because the best way to convince someone to buy is to teach them.


Melvyn Tan

I write to figure out how the world works post-pandemic. I also share my productivity workflow and updates on my projects.