There’s a Master In Every Trade


The Chinese idiom literally means, “there’s a master in every trade“.

I’ve never quite believed in it. Until today.

My son came running to me, telling me he wants to support this YouTuber on Patreon.

I almost lost my mind.

Foldable flights

Here you have some guy who is teaching my kids how to fold paper planes.

I mean. I can teach my kids how to fold paper planes!

But then what I saw literally blew my mind.

Craft. Here you have this guy who knows his craft. He’s been designing paper planes for more than 18 years. And he finally decided to start his YouTube channel to share his craft with the world.

Consistency. He posts new videos every Saturday and you will find a similar format in each video. It starts off with the final product (end outcome), he shows you how well it glides (benefit), and then he shows you how to fold it (solution).

Commerce. So, how does this guy make money? Besides AdSense, which is annoying. This guy has a Patreon and a self-published book on Amazon.

Crossing the threshold

Now you might think, why would anyone wants to support Kyle Boyer, a guy who teaches you how to fold paper planes.

Here’s why.

For one, this guy understands the concept of crossing the threshold.

Via The Write Practice:

Crossing the Threshold occurs when the hero leaves his or her Ordinary World and enters a new, dangerous world. This crossing may occur willingly or unwillingly, and before or after the Meeting the Mentor step. The Threshold is almost always a physical boundary of some kind, and it is guarded by natural perils or dangerous enemies.

Kyle clearly understands that his audience wants to leave his Ordinary World (folding crappy paper planes) and enters a New World (folding awesome paper planes).

He presents himself as The Mentor, with three distinct characteristics.

  1. Demonstrates expertise: in his videos, Kyle shows you how to fold the coolest paper planes.
  2. Builds trust: his step-by-step tutorials are easy to follow and generally you’d be able to achieve the desired results.
  3. Shows generosity: with more than 80 videos, he has generously gave away his know-how, which is arguably the most important of the characteristics.

Kyle understands the pains of his audiences. Following his tutorials and not achieving the same or similar results.

He understands their disappointments and frustrations. And so he offers templates, or better yet, done-for-you services at a price.

Perhaps Kyle deeply understands the sentiments of the parents of his audience.

For between $1 and $8, the parents can get their kids off their backs and print out as many templates as they want.

Isn’t it brilliant?

Even more importantly, Kyle Boyer demonstrated to me the very Chinese idiom that I did not believed.

In what ways you can use Kyle’s example as an inspiration for your craft?