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It's Time To Stop Worrying

November 08, 2020 by Melvyn Tan

Our world, ever since COVID-19, has been changing even more rapidly and unpredictably. 

If you find yourself worrying more than before, you need to know that's perfectly normal.

According to the World Economic Forum, we need to embrace the reality that no one has all the answers about how we should plan ahead.

In addition, some of us worry ourselves sick. That not only drain you emotionally, it also inhibits your ability to move forward.

If you are noticing a worrying pattern about worrying, here are three things you can do.

  1. Avoid mental multitasking. While being worried is perfectly normal, being worried all the time isn’t. Because being worried all the time is not only hollowing you out emotionally, it also inhibits you from moving forward.
  2. Make time to worry. Yes, you read that right. As it is normal to be worried, you ought to take some time to list down all your worries. I set aside some time every morning to write down my worries.
  3. Be present. For the rest of the time, being present is the best gift you can give yourself. As Master Oogway said, “Yesterday is history, tomorrow is a mystery, and today is a gift… that’s why they call it present”.

It's been said that laughter is the best medicine. Here's one for you:

Guy walks into a bar. Orders a drink. Bartender sees the guy keep snapping his fingers. Asks the guy, “Why’re you snapping your fingers?” Guy says, “It keeps the elephants away.” Bartender says, “But there aren’t any elephants.” Guy: “See? It works.”

The Right Mindset is Not Enough

Admittedly, Carol Dweck's book has given many a ray of hope. Having the growth mindset seems to be the enabler. However, a study of ultra-marathon runners seems to suggest otherwise. While having mental strength is a key factor, it is hardly the only predictor of success in the group. Likewise in business, sharpening your saw needs to be on your list of daily routine. Or is it?


Educating The Customer

The best way to earn a customer is to educate them. Aligned to the AIDA framework is the learning pathway of the consumer. The three phases include: cognitive, constructivist, and experiential. By creating content that maps to the learning pathway, the consumer can greatly benefit from this process, which in turn helps your business. Bear this three phases in mind as you start creating products for 2021 and beyond.


Not Just For The Crazy Ones

Apple's ads used to be the classic case studies for marketing, and perhaps psychology. Remember The Crazy Ones commercial? That was a brilliant campaign aimed at the very type of people who would not only choose the Mac but embrace it as a way of life.

Now Apple just want to appeal to Every One.


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About Melvyn Tan

Melvyn is a strategist, creator, and entrepreneur based in Singapore. He's the founder of LINE Consulting and Befinity Media.

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