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What Skill Should You Learn

Learning never stops.

Or at least that’s what most people say. The reality is that most people only take a class if they have a specific problem to solve.

That’s not to say they are being pragmatic.

In fact, that’s one of the 4 principles applied to adult learning.

Starts with the problem

Going forward, we must all learn to sell.

Whether it is selling a product or service we provide.

Or perhaps, like my son, selling a cause he cares about.

However, many people are doing it wrong.

They are talking about themselves or how great their products are, instead of talking about your problems.

Don’t be like them.

Let’s face it.

We all need to sell, whether literally or figuratively, especially online.

In order to sell, you need to focus on their problems.

Tell them you understand how they feel and what they are thinking.

You must also be able to use a variety of formats to engage with them.

Some like to read, though more like to watch videos these days.

With an ever increasing pace of life and the need to multi-task, many are turning to audio.

More important than selling

The way we sell has been greatly altered ever since the advent of the Internet.

COVID-19 simply accelerated it.

People don’t like to be sold, but they love to buy

~Jeffrey Gitomer

You can certainly use text, video, and audio to sell.

But people ‘do not’ like to be sold. And you know that already.

Because you hate that too.

Instead, use all three formats to teach your audience.

By teaching it could mean, via Chris Brogan:

  • Tutorials
  • Testimonials
  • Test cases
  • Tell stories

So have you decided what skill you should learn going forward?