PowerUp Your LinkedIn

PowerUp Your LinkedIn

Get the eBook

In this post COVID-19 world, called “new normal”, if you are invisible online, then you’ll be left behind. This FREE eBook helps you grow your presence on the World’s #1 Professional Network.


If you are looking to use LinkedIn to get you jobs, assignments, projects, leads, and business, then this eBook is for you.

The New Normal

In this post COVID-19 world, or the new normal, being discoverable online is crucial.

Doesn’t matter if you’re the boss or an employee or both, the way we conduct our business, do our work, and how our customers behave has changed completely. Forever.

You are in a spot where you need to embrace new mindsets, improve your skill sets, and work with new tool sets.

Word is, you need to do this fast or you’ll be left behind.

Yes, but how?

Great question.

The aim of this eBook is to guide you through an innovative approach to use LinkedIn to get you ahead. Fast.

(Discoverable x Trust) = Your Growth

Let’s deconstruct this so you know exactly what this means.

  • Discoverable: Anyone who looks for you or the role you perform must be able to find you.
  • Trust: Position you as someone trustworthy using content.

Notice we use “multiply” instead of “plus”.

Because, even if people can find you easily (100% discoverable), but people don’t trust you (0% content), then your growth is 0%.


What’s in the eBook

In this ebook, you will find the following:

  • Page 5: the approach you use to grow fast
  • Page 10: how to get to the top of Google’s SERP by executing two strategies on LinkedIn
  • Page 12: what should you write for your LinkedIn headline – this gets lots of attention!
  • Page 13: how to use your LinkedIn profile as a “landing page” to attract your prospective employers
  • Page 14: specific example of how to write your LinkedIn summary
  • Page 15: structure for you to follow in writing your LinkedIn summary
  • Page 17 & 18: two strategies to help you connect with high quality connections (I used the same strategy to connect with CEOs)
  • Page 20-24: Four steps to help you discover how you can get ahead of your peers and competition
  • Page 27: a reward for completing the ebook

Get the eBook

In this post COVID-19 world, called “new normal”, if you are invisible online, then you’ll be left behind. This FREE eBook helps you grow your presence on the World’s #1 Professional Network.


Who wrote this eBook

My name is Melvyn Tan.

Just like you, I started out using LinkedIn as a place to put up my resume.

It wasn’t until 2017 when I invested months in conducting research and 100s of hours to testing out what worked on LinkedIn.

Results in 4 months:

  • 212,067 views of my videos
  • 3,935 comments
  • 8,314 likes

However, truth is views, comments, and likes cannot feed me or my family (I have two young kids).

I used the same approach you’ll learn in this eBook.

  • I made short videos teaching professionals how to use videos to get noticed
  • Those videos garnered some 400,000 views in 2018
  • I set up Befinity Media to handle all the new business coming through LinkedIn

From these 184 videos,

  • I established a great relationship with a community of professionals,
  • I built trust by helping them get results,
  • I showed them what it’s like to work with me.

This led us to work with these (selected) clients:

  • Citibank Singapore
  • Civil Aviation Authority of Singapore
  • Institute of Technical Education
  • Mediacorp Singapore
  • Ministry of Communications and Information (Singapore)
  • Ministry of Health (Singapore)
  • Parkway Group Healthcare
  • Repsol (S.E.A.)
  • Steinway & Sons (Singapore)
  • Singapore Police Force
  • Singapore Airlines
  • Yeo Hiap Seng Limited

Get the eBook

In this post COVID-19 world, called “new normal”, if you are invisible online, then you’ll be left behind. This FREE eBook helps you grow your presence on the World’s #1 Professional Network.

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