How To Create Evergreen Content

“How do I create evergreen content?”

That was a question posed to me when I was a panelist at the LinkedIn Local Kuala Lumpur event.

My answer was this:

Behind every strategy, tactic, and tool, there is a principle.

In your content, share about the principle.

Because the strategies will change, the tactics will change, the tools will change but the principle will remain.

That’s how you create evergreen content.