12 Steps to Creating Ridiculously Great Content [Part 2]

There are times when I’d be staring at the blinking cursor and nothing comes out.

Lucky for me I have Ann Handley’s book, Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content, as a guide.

Here’s continuing from Part 1 of this article.

7. Go Away

It can be hard. Because sometimes, you just can’t tear yourself from the computer. You need the article up by the end of the day. You need to finish your writing. And the more you sit there, the more difficult it is to come up with something. And so the best way is to go away. Take a walk. Talk to your kids. Talk to your spouse. Go onto Facebook, or Twitter, or Instagram, or Snapchat. Do something other than write.

By doing so, you are giving your mind a rest, a chance to process, and often times, I find myself coming back with better ideas.

8. Rewrite

Frankly, I hate rewrites. That’s because every time I review my writings, I want to change them. It could be version 3 or version 30, I’d still want to make the changes. And in a sense, changes are good. It helps you polish your article.

More importantly, when rewriting, I put myself in the shoes of my audience. Frequently asking myself, does this make sense.

9. Great headlines

I use this guide by Copyblogger. Sometimes I do depart from it but more often than not, I need this as a guide to help me craft magnetic headlines. You should get it, if you haven’t already.

10. Get an editor

Boy, I’m guilty of this one. Up until now, I am my own editor. However, from time-to-time, I do seek the assistance from my spouse or a friend to help me edit my work. It always help to have a fresh pair of eyes go through my work.

11. Easy on the eye

What happens when you see a chunk of text? You flee. That’s what happens. So make it easy on the eye:

  • Use bullets
  • Use Numbers
  • Use short sentences
  • Give your headlines or sub-headers some style

Make it easy and fun to read.

12. Publish

Hit publish. Go live. Share it in different places. Get feedback. Seek to engage. Ask questions.

Oh, and one more thing. Don’t forget to celebrate!

I’m off to celebrate!