“A common mistake in strategy is to choose the same core competences as everyone else in your industry.” Joan Magretta
The enemy that we can see and touch is easier to defeat. But what happens when the enemy is invisible?
Tools are important. But they aren’t everything.
What title would you give yourself? If you could choose any title.
You are here because you are interested in something to do with the digital world.
As I’m uncovering my thought patterns, one question keeps coming up.
You’ve read and heard about Design Thinking. It’s been used to disrupt industry giants, solve problems in developing countries, and even design a better life. This article serves to demonstrate how to use Design Thinking to solve an entrepreneurial challenge: marketing.