I’ve always been looking for the answer to this question. When I’m starting out, do I: Build a product, then start looking for people to buy? OR Build a community of people, find out what they want, then build something that is both feasible and viable for them?” The answer might be obvious to you.Continue reading “What Should You Build First”
I’ve been a proponent of Balanced Scorecard (BSC) for years. It literally helped me pay my mortgage, feed my family, and bought us on a one-year travel. That’s what I use when advising schools and businesses on strategic planning. BSC is also something I use personally to help me plan, set my objectives, formulate initiativesContinue reading “From BSC to OKR”
Which is more important? Getting the learners to believe that you can help them achieve their goals? Or having the learners believe in themselves that they can achieve their goals? Here’s what I found.
Your customer is spoilt for choice. Your customer is likely to have more information about what she needs than you do. To get your customers to even care about you and your content, you must include these three things.
It enables organizations to remain competitive, especially in a dynamic business environment. It enables you to become better by gaining a deeper understanding of reality. It refers to the most important skill needed to thrive in any environment. But what is it?
You’ve been tasked to capture the significant moment. When the CEO goes onto the stage to launch her company’s new logo. You waited eagerly. At the signal of your colleague, you prepared your camera. She stepped up. You snapped. The crowd went wild. You looked down to review the shot. Your heart stopped.
You are busy. But do those activities help bring you closer to your goals? Truth is, unless you identify the activities in a disciplined way, you might continue to be busy, yet never achieve your goals. I use these four perspectives to help me identify the most crucial activities.
A common mistake made by new course creators is including too much content in their courses. More doesn’t necessarily means better. As a designer of courses, especially online courses, understanding constraints can help you design a better course.
One of the greatest challenges faced by online course creators is selling it. I know because I was once in that position. After creating the online course, I was marketing it aggressively. Running ads. Partnering with affiliate marketers. Appearing on podcasts. Slashing the price. The works. Sale was pathetic, to say the least. In myContinue reading “The Best Way To Sell Your Online Course”
Today was a first for me. Converting my most popular course, Smartphone Video Storytelling Masterclass, into a synchronous online class. I was pleased the comments were more than encouraging.