“What do you think about the idea?”
Invariably, the data you get from asking that question are false positives.
That’s not the fault of the person you asked.
In fact, that person you asked, could be mom, loved you so much, she wanted to encourage you.
But in the wrong way.
I’ve been interacting with my connections on LinkedIn. A lot.
Knowing that many are stuck at home. I took this opportunity to check-in on them.
Finding out what’s going on in their world.
More importantly, how they are coping with the COVID19 situation.
Most crucial, if there’s anything I can do to help them.
At the same time, I learned that asking them about their business challenges from this book.
I genuinely wanted to discover what are their struggles, frustrations, or disappointments.
Additionally, I also wanted to know what are they doing to solve it. How much time and money they are spending to solve it. Lastly, what else have they tried that failed.
By asking these questions you learn more about what your customers want; instead of asking if they liked the idea you’ve been tossing around in your head.
What questions do you ask?