For someone who thinks for a living, this piece of advice was hard for me to swallow.
[D]oing ought to precede thinking when it comes to baseline creative work.~ Chase Jarvis
I’ve always believe in doing the research, speaking with potential customers, formulating a set of strategies before taking action.
Theoretically that sounds like great advice.
Problem is, I usually get stuck after formulating a set of strategies.
Continue reading “Don’t Think; Just Do”
Most online courses on SEO/SEM will teach you several things.
How to use tools like Keyword Planner. Some will teach you how to analyze the list of keywords for demand. Few will teach you how to interpret for intent.
I had the good fortune to be taught how to distill the interpretation for insights and then to act on those insights.
Continue reading “A Better Way To Learn: Beyond Interpretation”
You’ve been tasked to capture the significant moment.
When the CEO goes onto the stage to launch her company’s new logo.
You waited eagerly.
At the signal of your colleague, you prepared your camera.
She stepped up. You snapped.
The crowd went wild.
You looked down to review the shot.
Your heart stopped.
Continue reading “How Mistakes Can Make You a Better Trainer”
“How would you describe your life’s purpose?”
The author asked Bill Thomas.
“To bring respect back to elderhood in America,” was his reply.
With just eight words, Bill was able to describe his life’s work to Keith Yamashita.
Frankly, if we are not able to describe our life’s purpose as elegantly as Bill, it is clear we haven’t quite figured it out.
Continue reading “Why Figure Out Your Life’s Purpose”
You are busy.
But do those activities help bring you closer to your goals?
Truth is, unless you identify the activities in a disciplined way, you might continue to be busy, yet never achieve your goals.
I use these four perspectives to help me identify the most crucial activities.
Continue reading “Activities That Deliver Results”
A common mistake made by new course creators is including too much content in their courses.
More doesn’t necessarily means better.
As a designer of courses, especially online courses, understanding constraints can help you design a better course.
Continue reading “How Constraints Can Help You Design a Better Course”
One of the greatest challenges faced by online course creators is selling it.
I know because I was once in that position.
After creating the online course, I was marketing it aggressively.
Running ads. Partnering with affiliate marketers. Appearing on podcasts. Slashing the price. The works.
Sale was pathetic, to say the least.
In my second attempt at selling online course, I took an entirely different approach.
This time, I not only pre-sold. I also did not need to market the course at all.
Continue reading “The Best Way To Sell Your Online Course”
Today was a first for me.
Converting my most popular course, Smartphone Video Storytelling Masterclass, into a synchronous online class.
I was pleased the comments were more than encouraging.
Continue reading “Want Your Learners To Learn, Engage Them”
If you’ve bought any online courses before, you might be familiar with this one.
You watch the trainer goes through step-by-step on how to do something.
This something could be:
- Finding your profitable niche
- Choosing your audience for Facebook Ads
- Setting up your elegant marketing funnel
Then you set out to attempt the same steps on your own.
But, it doesn’t work! Here’s why.
Continue reading “Don’t Just Teach Tactics”
If you offer any kind of solution, whether it’s an online course, a training program, or consulting, you’re in effect introducing change.
And with change, there is always that element of resistance.
Resistance to change can be categorized into these three broad areas.
Continue reading “Understand Why People Are Resisting Your Solutions”