You’ve read and heard about Design Thinking. It’s been used to disrupt industry giants, solve problems in developing countries, and even design a better life. This article serves to demonstrate how to use Design Thinking to solve an entrepreneurial challenge: marketing.
In life, there are truths and there are mysteries. Truths are what is known. It is something everyone knows (or should know). For instance, the earth revolves around the sun. That is a truth. Mysteries are the unsolvable. It is something that we don’t have an answer for. For example, no one knows if thereContinue reading “What Does Looking for Secrets And Design Thinking Have In Common”
While it is good to think big; it is important to start small. Droplets of water can, over time, make a hole in a rock Termites can, over time, eat away at the wood and cause extensive damage to your house A mustard seed can, over time, grow into a huge tree giving shelter toContinue reading “Think Big, Start Small”
To become a change agent, you must first change yourself. Now, let’s face it. That’s the toughest part. Because it is always easier to change others.
I’ve had the privilege to facilitate several sessions of situation analysis with school during the end of the year. The recurring theme is this: the future is uncertain and we must prepare for it.
Anyone who claims that they are a perfectionist are truly saying that they are afraid of failure. Let’s face it. It is just another way of saying, I’ll do it when I know it is going to be perfect. And, well, the truth is, nothing will ever be perfect. Not especially at the first attempt.
If someone asked you, what do you do, how would you answer? Can you describe it in one word? The danger of our inability to describe our work in one word is the lack of clarity. And without clarity, the allocation of our most precious resource, time, will be decided based on demands.
As I’m getting closer to publishing my 100th post, I have recently conducted an evaluation of my efforts. In conducting this evaluation, there are two aspects that I am looking at: Performance analysis: are my efforts paying off? Improvements: what can I do better or differently?
Take a look at this picture. What animal do you see? I’ll wait while you check it out. Do you see a rabbit or a duck? For some of us, we will see the rabbit, whereas for others, they may see the duck.
To better understand what triggers people to make buying decisions, I picked up this book Buyer Personas: How to Gain Insight into your Customer’s Expectations, Align your Marketing Strategies, and Win More Business by Adele Revella. In the book, she explained the 5 Rings of Buying Insight. via Adele Revella: When you know what triggersContinue reading “How People Make Buying Decisions”